About Luggage Storie
A Swiss Travel Sticker and Postcard Brand
The best things in a shop usually have a genuine reason behind them. A problem someone wanted to solve. A gap they kept noticing. A thing they wished existed and eventually decided to solve for themselves.
Hi, I'm Sophia Zuercher, the co-founder of Luggage Stories. I'm a passionate traveller and someone who believes that every journey deserves to be remembered, not just in photos, but through the stories we carry with us.
Luggage Stories started from a specific frustration: the difficulty of finding travel stickers that were actually worth keeping. Not mass-produced ones. Not the kind that look like they were designed in an afternoon and printed in millions. The kind that felt genuinely considered, visually grounded, materially solid, and connected to a real place and a real design tradition.
We looked. We could not find them. So we made a collection of them available for everyone.
Based in Baar, Switzerland, Where the Landscape Shapes the Design
Luggage Stories is part of Tozai Group AG, based in Baar, Switzerland. Our location is not incidental to what we offer. It is central to it. Switzerland has one of the richest travel design heritages in Europe, and being here means we are surrounded daily by the landscapes, the railway culture, and the visual history that informs every product in the collection.
My love for travel began early. My parents are avid globetrotters, and they made sure that I would be a part of their adventures from day one. By the age of six, I had travelled throughout South and Central America: from Patagonia to the Galapagos Islands, from the Amazonian Rainforest to the nature reserves of Costa Rica. It left an indelible impression on me: one that would eventually find its way into everything we build at Luggage Stories.
Searching for What To Buy as a Swiss Souvenir Online? Your Search is Reimagined Here
When someone asks What To Buy as a Swiss Souvenir Online, the honest answer is usually underwhelming. Chocolate works. A miniature cowbell, perhaps. But something beautifully designed, rooted in real Swiss travel culture, and genuinely useful beyond the first week of ownership? That combination has always been harder to find than it should be.
The souvenir stickers worth giving should feel like they came from somewhere with a real point of view. That is exactly what we set out to create, starting with the destinations closest to home and building outward from there.
Luggage Stories began as a conversation over dinner with my family. The topic of the Grand Tour was mentioned, and the need for voyagers to pack steamer trunks and suitcases to house their wardrobes. This led to discussions on the Grand Hotel labels on their luggage, advertising where they had been. That was the spark that led me here, and that spark is visible in every design we offer today through our curated collection.
For Those Who Collect With Intention
Some of our customers come to us as serious collectors. The design references in our collection are specific and real, grounded in the illustrative traditions of early 20th-century European travel art rather than loosely styled after a current trend. When you choose to Buy Vintage Travel Stickers Online through Luggage Stories, you are choosing something with genuine visual quality rather than a mass-market version of what vintage is supposed to look like.
Where to Start If You're New to This
If you are new to this, the most satisfying approach is to start personally rather than comprehensively. Choose the destinations that already mean something to you. A place you have visited. A route you have always planned to take. A landscape that appears in old photographs you have admired for years. Let the collection grow from there with intention rather than volume.
We operate as a Vintage Postcard Shop Online with a deliberately focused range, meaning everything in the shop has been selected carefully rather than added simply to fill space. Quality over quantity is not a tagline here. It is a constraint we placed on ourselves from the very beginning
Browse and Find Something Worth Keeping
When you choose to Buy Vintage Travel Stickers Online through Luggage Stories, you are choosing from a collection that has been thought about carefully at every stage. We ship worldwide from Switzerland, and we are genuinely pleased when the right product finds the right person.
My dream is to keep building Luggage Stories into a creative, lifestyle brand that celebrates travel, storytelling, and the joy of meaningful souvenirs in your suitcase. Thank you for being part of this journey. Let's share some stories.
Browse the shop. There is something here that is already yours.