The Story Behind Swiss Hotel Stickers – and How We’re Bringing Them Back

Back in the late 1800s, traveling was a totally different experience compared to today. It was the “Golden Age of Travel”, no budget airlines, no backpacks, no quick weekend getaways. People traveled in style, often by train or ship, and stayed in grand hotels in the mountains, by lakes, or in famous cities as part of their Grand Tour.

Hotels back then had to find ways to stand out and attract guests from all over the world. Their idea? Hotel labels that would be placed on the luggage of each visitor. These weren’t just any labels, they were beautifully designed little works of art, made to show off the hotel’s style and location. As the guest traveled on to their next destination, other travelers would see it and think, “I want to go there too!”